{"id":6866,"date":"2020-11-11T14:19:41","date_gmt":"2020-11-11T21:19:41","guid":{"rendered":"https:\/\/tycoonevents.ca\/?post_type=portfolio&p=6866"},"modified":"2021-05-20T10:07:27","modified_gmt":"2021-05-20T16:07:27","slug":"university-of-alberta-virtual-open-house-2020","status":"publish","type":"portfolio","link":"https:\/\/tycoonevents.ca\/?portfolio=university-of-alberta-virtual-open-house-2020","title":{"rendered":"University of Alberta – Virtual Open House 2020"},"content":{"rendered":"\n

Objective:<\/strong>
As a recognizable leader with a long standing reputation as one of the top 5 nationally acclaimed post-secondary institutions, the University of Alberta (U of A) hosts its annual Open House event in October every year for prospective students and their families, high school teachers, and counsellors.

The event is an opportunity to showcase the University of Alberta as a leading post-secondary institution and to appeal to potential students as their preferred institution for enrollment. For the first time — based on necessity of the circumstances caused by COVID-19 — the event was moved to an entirely virtual format.

With only a few short months (i.e. a quarter of the planning time of year\u2019s past) the U of A Open House planning team knew they would have to respond quickly with a creative and innovative approach to upholding \u201cthe largest recruitment event of the year\u201d amidst the uncertain recruitment landscape of Fall 2020.

The Tycoon Events team was hired to support an event that was focused on creating connections between the campus community and prospective students, from a virtual environment.
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Outcome:<\/strong>
While the University of Alberta\u2019s Open House had to pivot online out of necessity, there were some new and exciting opportunities that may not have been possible, otherwise.

Using the 6Connex virtual event platform<\/a>, allowed an interactive, and almost VR-like approach to bringing the campus experience online with expanded accessibility. Based on where we landed with the event design, a three-day format allowed students (incl. parents\/guardians) to tailor their experience based on ‘what’ specific information they were looking for and ‘when’ it was of best fit within their schedule, to attend.

Similarly, a variety of programming was offered to include pre-recorded, simu-live, and live-stream. These different programming opportunities allowed each exhibitor to educate, while offering practical (and downloadable) resources that created experiences to resonate in a meaningful way, to varying demographics.

Three critical goals for prospective students were created so students could:\u00a0\u00a0<\/p>\n\n\n\n