Objective: The Alberta School of Business wanted several things considered for their event:

  1. Help enhance their reputation and brand
  2. Clearly demonstrate excellence, relevance, and impact
  3. Better recognize the contributions of our friends and donors
  4. Develop a coordinated plan for external outreach

So that is just what Tycoon did! 

Outcomes: To develop a coordinated plan for external outreach that would not only highlight the Alberta School of Business brand, but also recognize the contributions of donors and supporters in a special way.