Objective: The Alberta School of Business wanted several things considered for their event:
- Help enhance their reputation and brand
- Clearly demonstrate excellence, relevance, and impact
- Better recognize the contributions of our friends and donors
- Develop a coordinated plan for external outreach
So that is just what Tycoon did!
Outcomes: To develop a coordinated plan for external outreach that would not only highlight the Alberta School of Business brand, but also recognize the contributions of donors and supporters in a special way.