Blog

There are a lot of factors to consider when planning an inclusive event. Here, we break down key elements for successful hybrid events.

With our last few virtual events in the rearview mirror, we’re reflecting back on many lessons learned. Here are, among the many, our top 5 areas of tips and tricks to set your next virtual event up for success.

Have you ever considered hiring an event planner, but are not entirely sure what they do or what value they bring to the table? This blog post breaks it all down.

We’re highlighting why hybrid is here to stay and what the best practices are for these ‘in-between’ times with safety being our utmost priority.

We believe that it is important to honour Indigenous peoples at any and all events throughout the year. One of the best ways to demonstrate respect is to follow the protocols that have been put in place.

There is some specific language when it comes to event experience and design. Thanks to Anthony Vade, CED, altMBA, we have a list of the top terms.

Event design is more than just the physical set-up that is seen during an event. Event design is an all-encompassing strategy of the event: from first touch-point to post-event emails or post-event follow ups.

Ensuring that your event is inclusive to members of the LBTQIA2S+ community is so important! There are a number of measures that should be considered when planning your event, most that can be applied to virtual, hybrid or in-person formats.

With the recent provincial Open for Summer Plan announcement, and in-person events well on their way, we explore the best ways to ensure guests are comfortable, feel welcome, and that identifiers and communications are clear.

Virtual events have event planners thinking about inclusivity and accessibility in a completely different way. Here are some ways to be more inclusive before, during and after events.

Planners are beginning to eagerly edge their way out of virtual events, as their desire for in-person events prevails. But is it too early and does this conflict with our ethical duties? Just because you could, doesn’t mean you should!

We’re hearing it over and over again “the future is hybrid”. Before the pandemic, hybrid events were not that common. But for the foreseeable future, they won’t only be common, they’ll be necessary.

The event industry may be seeing a bit of progress in terms of more events turning to virtual platforms instead of flat out cancelling, but Alberta, with the recent change to go back to Step 1 may have another hold placed on events.

There is a lot of uncertainty around what to expect when budgeting for a virtual event and where to start. Here are our recommendations for the four main expense buckets that are quite typical for most virtual events.

Hosted by Solar Alberta, this four-day virtual conference offered all types of content and covered a wide variety of topics, advancing the awareness and understanding of energy efficiency, renewable energy technologies, alternative forms of transportation, and Alberta’s role in the energy transition.

To give us the current happenings of the industry we turned to Caitlin McElhone, the founder of CM Events and Government and Media Relations with the Alberta Live Events Coalition (ALEC) board. Here’s our mini-interview.

We want to get personal and tell you exactly what the State of Events are; what you can expect from your local planners, vendors and providers as restrictions lessen or change.

Poor customer service. Nothing kills a good product or brand faster. Based on a poor experience, people will just spend their money elsewhere. Why invest in a brand that doesn’t want to invest in you? So why the exception when it comes to the virtual event space?

The further we get into this virtual event landscape and the more time we spend planning virtual events, the more we realize that there are a lot of people are making assumptions about virtual events and, usually, about virtual event platforms specifically.

With many of our clients, one major discussion point (and one that reigns true for many of our colleagues in the industry, for that matter) is: To use a platform, or not to use a platform — that is the question.