Objective: The client wanted live entertainment, thematic décor, sensory activations, food stations that took dietary restrictions into account and hands-on activities to keep their staff excited and engaged throughout the evening. The challenge? Curating an event with a significantly lower budget than Vancouver’s event that was true to the theme but didn’t have a repetitive feel to what was done the previous year.
Outcomes: This magical event saw Hall D at the Edmonton Convention Centre transformed into a delight for all of one’s senses. On the evening of the event, as soon as the clock struck 7:30 pm, the circus came to life and the lights scaled out on the guests in the Foyer space. Guests were invited to enter the experience that awaited them through a dark tunnel that featured a custom-made light up marquis sign and included ice spilling at their feet as the smell of hot buttered popcorn delighted their senses.