Objective: This event was the official launch of Alberta Podcast Network and the kick off to the network’s marketing strategy and sponsor outreach. With ATB being the sponsor of the network, the goal was to make them feel confident and comfortable with their decision to invest in Alberta Podcast Network, and get excited about their new and successful endeavor together. The event was an opportunity to showcase some of the network’s current podcasters and position the network as a leader and ambassador for the next stages in innovative and accessible media.
Outcomes: The most dynamic portion of the event for the guests was seeing the space, how it was being used and understanding how podcasts were generated, edited and broadcasted. Guests loved the “Listening Lounge Powered by ATB”, with its many interactive facets, meet and greets with the podcasters as well as the refreshments provided!