Objective:
The primary objective of the relaunch project was to launch Oliver Centre’s rebrand (Alder Academy), strengthen their messaging and purpose, and to leverage + create new opportunities to reach out to new audiences.
Outcome:
Wanting to inform and bring awareness to Alder Academy’s programs, values, and four locations, we saw an opportunity beyond the open house events to curate assets that the Academy could use on a go-forward basis across various communication channels.
We produced virtual tours of all four locations and testimonial videos to showcase the experiences of past and current parents/children of the programs.
These assets were used when launching the open house events, alongside the new brand unveiling. Open house events were held at the various locations. This offered an opportunity for current families and new families to meet the teachers and staff, and learn more about the rebrand.
To learn more about Alder Academy, head over to their website: https://alderacademy.ca/
