Objective: After a pause in events with The Little Potato Company throughout the pandemic, we were extremely excited to welcome them back to celebrate the groundbreaking of their new plant! This event focused on bringing media, dignitaries, and stakeholders together to celebrate and share the news of their new, state-of-the-art, Canadian home office and packaging facility in Nisku, AB.
To elevate the event, the Little Potato Company wanted to include local, neighborhood vendors, promote The Little Potato Company brand, showcase new products, and provide an engaging experience to all in attendance.
Outcome: Despite battling 25 km/hr winds at this outdoor event, the groundbreaking was a massive success. Attendees included a number of media representatives, dignitaries, ministers, and representatives from the County of Leduc. Presentations were provided by additional stakeholders and supporters including:
- Angela Santiago, CEO & Co-Founder, The Little Potato Company Ltd.
- Frank Santiago, Director of Capital Assets, The Little Potato Company Ltd.
- Scott Hine, EVP Agriculture and Operations
- Sandy Gleddie, EVP Marketing & Business Development
- Matt Woolsey, President, York Realty Inc.
- Tanni Doblanko, Mayor of Leduc
- Shannon Marchand, Deputy Minister, Agriculture, Forestry and Rural Economic Development at Government of Alberta
The main program was hosted under a tent next to the development site where attendees were able to enjoy passed appetizers that incorporated The Little Potato Company products and other ingredients and products from local Leduc County and Alberta growers and producers. Custom branded macarons and custom sugar cookies of their mascot, Spudley, in a hard hat with a shovel were also included as sweet treats.
As a commemorative giveaway, each attendee received a small silver shovel that was gift boxed and engraved with the date of the event. Floral arrangements decorated each guest table, the stage, and the display tables. Little Potato Company potatoes were incorporated into the floral arrangements and as additional decor and display throughout the event space.
The event concluded with a breaking ground photo op on the live construction site. Participating individuals were provided with hard hats, ceremonial shovels, and other required PPE for the media and event photographer to capture the moment.