Objective: This internal event focused on bringing staff together to learn about the upcoming rebrand, which was going to be launched to the public mid-March. 

The event primarily focused on ensuring all staff were knowledgeable about the new look and feel of the products, what the roll out plan would entail, and what respective changes impacted each area of the business. 

Because the company is made up of staff that work in their plant facility and staff that work in the offices, we hosted four events:

  • Three events for the plant workers (to accommodate three different shifts), and
  • One event for the office workers.

While the plant events were identical, there were some slight differences with the office staff event but overall both experiences were felt similarly between the various attendees. 

It was also important that the event became a ‘grand reveal’ to showcase the new characters, key messages, packaging, colors and fonts, and marketing strategy. 

For this event it was essential to create that ‘wow’ moment for guests as they became immersed in the new brand. 

Outcome: All four events were a success and staff were excited about the new brand look! 

The plant events were hosted at the Little Potato Company’s main office location so plant staff did not have to travel to attend. 

The office staff event was hosted at the Courtyard Marriott Edmonton West, as their office building did not have space large enough for all of their staff to gather. 

Each event included decor elements, such as branded towers with key messages, cutouts of the new characters, napkins with key messages, and florals that matched the new brand colors. The events were completed with on-brand linens to compliment the new look. 

After the presentations, staff were treated to lunch and custom mocktails, which each represented one of the new characters and were completed with custom swizzle sticks. They were given swag bags, which included their new brand book guides, branded pens, hats, enamel pins, and Yeti mugs. 

To add some interactive elements, a step-and-repeat photo booth area was created, where staff could play with the new characters by adding the new characters’ expressions and take photos with each other to commemorate the occasion.